Mastering Sales & Marketing in the Age of New Social Media

This training will provide participants with the practical information required to prepare, execute, manage and evaluate social media advertising and marketing activities effectively. Social networking platforms take on various forms including newspapers, magazines, online forums, blogs, wikis, podcasts, YouTube videos, and pictures.  It’s important to remember that when combined with other components of your marketing strategy, social media marketing works best! This training has been explicitly developed to provide sales and marketing professionals with the tools, strategies, and methods they need to help them avoid the risks and leverage the unique marketing opportunities associated with using social media effectively. Participants will leave this training with practical information on best practices in using social media channels to build a strong online brand presence, increase sales performance and allow stronger consumer loyalty and retention.

Course Objectives:

At the end of this training, participants will be able to:

• Create a detailed social media marketing and sales strategy
• Integrate social media technologies with conventional marketing strategies to enhance customer service
• Demonstrate sound knowledge of the wide range and scope of social media platforms
• Explain how to track and measure the success and Return on Investment of a social media campaign
• Determine the social media channels suits the organization’s marketing goals

Who should attend?

This training is designed for:

• Marketing and sales professionals
• Customer service professionals
• Team leads and supervisors
• Public Relations Professionals
• Business Development Managers and Team Members

Delivery Method: Lectures, discussions, syndicate work, case studies, role – play, and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.

Venue: London

Fee: $5, 000.00

Duration: 1 week  

Course Date: February 27th – March 3rd, 2023