Market Research and Intelligence

Marketing intelligence is used by the marketing managers and top management to understand and determine their market targets, market share and the spending capacity customers in their industry. Market research is done to find out the customers preferences based on different markets your firm caters to. Marketing intelligence is practiced by the professionals who use already existing data to analyse their competition, market, customer behaviour, political impacts and a lot more. Market Intelligence and Market Research is a business trend, however, to fully understand the two separately has been unclear all this time. This is simply because market intelligence and research have a very thin line of difference between them. The former is related to studying the existing industry trends, while the latter is more company specific. But both of these terminologies more or less share the same target-providing better customer experience, analysing business position and adapting by adopting relevant marketing strategies.

Course Objectives:

At the end of this training delegates will be able to:

• Recognize the power of market intelligence and how it incorporates marketing research
• Interpret your customer’s nonverbal communication
• Conduct a SWOT Analysis to identify business development opportunities
• Analyse current market research trends and best practices
• Differentiate among the many questionnaire design formats based on survey requirements
• Develop a marketing research and intelligence strategy to achieve marketing objectives

 Who Should Attend?

• Chief Marketing Officers
• Marketing Directors / Managers
• Market Research / Intelligence Professionals
• Customer Relationship Managers
• Sales Managers
• Brand Managers
• Business Owners

Delivery Method: Lectures, discussions, syndicate work, case studies, role – play and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.

Venue: Ghana

Fee: $5000.00

Duration: 1 Week

Course Date: September 4th – 8th, 2023