Achieving Marketing Excellence in Service Organizations

Service industries provide intangible value such as customer service, consulting, expertise, design, data and experience. How they explain what they are selling helps them stand out from competition and convince consumers to remain loyal. Many service organizations will serve a wide variety of clients and hop on any opportunity for some form of new venture. In reality, what happens is that they are having a small number of customers and not increasing their profits. Why? Because they are not standing out and potential customers don’t know how exceptional they are. By creating a clear vision of the ideal clients they are supposed to serve, the extreme problems and issues these clients face, and a marketing plan to keep them loyal, the participants will solve this issue.

Course Objectives:

At the end of this course, participants will learn to:

• Apply conventional marketing and evolving social marketing strategies to their organization
• Describe to managers the opportunities available for marketing their service organization to potential customers
• Prepare and win budget and other resources for marketing strategies
• Develop a marketing plan and implement plans that are effective in terms of cost and also generate revenue for the business
• Design action plans that are geared towards their clients that can be implemented in their organization

Who should attend?

This course will be beneficial to business development, sales and marketing practitioners. It is suitable for variety of professionals providing intangible value or service but specifically beneficial to:

• Consulting
• Data Services
• Facilities Management
• Insurance Agents
• HR Recruitment
• Finance and Accountancy
• Creative Design
• Culture, Arts and Music

Delivery Method: Lectures, discussions, syndicate work, case studies, role – play and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.

Venue: London

Fee: $5000.00

Duration: 1 week

Course Date: July 31st – August 4th, 2023