Customer-Focused Selling Strategies

The rapidly changing innovations and competitive environment of today are shaping the business world in a way that needs a change in though with regard to conventional methods of sales and marketing. Developing good consumer-oriented partnerships in a competitive and challenging market environment is vital for fostering sustainable sales growth. Unfortunately, marketing resources are lost if potential customers are approached poorly by sales persons who are unable to portray themselves, their products or services or their organization professionally.

The aim of this training is to give delegates the people skills, persuasion methods and negotiating tactics they need to address objections, close sales and enhance customer service. The focus of this training seminar will help delegates build the confidence and skills required to improve sales productivity and encourage new business opportunities.

Course Objectives:

At the end of this training, delegates will be able to:

• Develop an action plan and improve selling profitability
• Apply consumer-focused sales strategies in closing more sales deals in less time
• Integrate social media marketing techniques to improve profitability
• Design sales presentation that cater to each of the four consumer buying styles

Who should attend?

• Sales and Marketing Managers and their team members
• Key Account Sales Representatives
• Sales Representatives
• Individuals who wish to grow their knowledge and expertise in sales practices and procedures

Delivery Method: Lectures, discussions, syndicate work, case studies, role – play and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.

Venue: Dubai

Fee: $5000.00

Duration: 1 week

Course Date: July 24th – 28th, 2023