Marketing Strategies and Planning

This training focuses on the basic yet obvious fact that excellent marketing has never been more relevant than it is today. In a world of endless product review websites, and the prevalence of social media, your consumers are facing a peculiar dilemma which is: they’ve never been so extensively aware, however they’ve never been more confused. Consumers are distracted and their attention span is always low. Organizations are aiming for distinction and it has never been more difficult to achieve differentiation as it is now. The aim of this training is to discuss and correct certain main issues.

Course Objectives:

At the end of this training, participants will be able to:

• Demonstrate a sound knowledge of the Purchase Psychology and Brand Loyalty of customers
• Analyze how client turnover can be reduced in an increasingly competitive market
• Create an interactive, thoroughly researched marketing strategy
• Develop trust, communicate efficiently and interact with other stakeholders of the organization
• Design successful marketing strategies

Who should attend?

• Marketing Practitioners
• Public Relations Professionals
• Sales Managers
• Business Owners
• Brand Managers and their team

Delivery Method: Lectures, discussions, syndicate work, case studies, role – play and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.

Venue: Gambia

Fee: $5000.00

Duration: 1 week

Course Date: July 10th – 14th, 2023