Fundamentals of Marketing

This training offers delegates an in-depth knowledge of how to apply the basic values, ideas, theories, strategies and communication tactics to the role they play in the organization. It offers a good review of the basic concepts as well as best practices, whether you’re new to marketing or just want a brush up on the fundamentals. Delegates with leave an in-depth knowledge of how to think, behave and speak like a professional in marketing. You will be able to build a winning marketing campaign and demonstrate how it will generate value for consumers, the company, managers and other members of the team.

Course Objectives:

At the end of this course, delegates will be able to:

• Describe the main marketing principles within their company and how marketing works
• Apply marketing mix to your position in the organization and your team
• Identify the factors that influence consumer behaviour in both Business to Business (B2B) and Business to Consumer (B2C)
• Discuss the advantages and drawbacks of communication methods and select the most powerful to engage clients
• Demonstrate how consumers make choices about purchases and affect marketing practices

Who should attend?

• Brand Managers
• Event Mangers
• Corporate Communications
• Digital Marketers
• PR Professionals
• Marketing Managers
• Sales Managers
• Sales Representatives

Delivery Method: Lectures, discussions, syndicate work, case studies, role – play and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.

Venue: London

Fee: $9,000.00

Duration: 2 weeks      

Course Date: July 3rd – 14th, 2023