Fundamentals of Marketing
This training offers delegates an in-depth knowledge of how to apply the basic values, ideas, theories, strategies and communication tactics to the role they play in the organization. It offers a good review of the basic concepts as well as best practices, whether you’re new to marketing or just want a brush up on the fundamentals. Delegates with leave an in-depth knowledge of how to think, behave and speak like a professional in marketing. You will be able to build a winning marketing campaign and demonstrate how it will generate value for consumers, the company, managers and other members of the team.
Course Objectives:
At the end of this course, delegates will be able to:
- Describe the main marketing principles within their company and how marketing works
- Apply marketing mix to your position in the organization and your team
- Identify the factors that influence consumer behaviour in both Business to Business (B2B) and Business to Consumer (B2C)
- Discuss the advantages and drawbacks of communication methods and select the most powerful to engage clients
- Demonstrate how consumers make choices about purchases and affect marketing practices
Who should attend?
- Brand Managers
- Event Mangers
- Corporate Communications
- Digital Marketers
- PR Professionals
- Marketing Managers
- Sales Managers
- Sales Representatives
Delivery Method: Lectures, discussions, syndicate work, case studies, role – play and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.
Venue: London
Fee: $9,000.00
Duration: 2 weeks
Course Date: July 3rd – 14th, 2023