Key Account Management

This course was developed to enable account managers develop the right skill set, behavior and methods to achieve maximum profit from the accounts they manage. Customers have a disorienting variety of diverse demands and frequently face an endless number of specific suppliers. In comparison, companies have very little resources to meet these clients’ needs and support them. Key Account Management is at the core of determining the best approach for each and aligning strategies, techniques, and resources accordingly. We will provide delegates with a comprehensive, tested and qualitative approach to customer classification and then establish suitable strategies for each. This training will discuss best practices and help delegates identify where they will need to improve their skills and practices. Through this training, you can build key account management skills, learn how to handle the most important present accounts efficiently, leading to increased customer retention and loyalty.

Course Objectives:

At the end of this course, delegates will learn to:

• Implement the complete Key Account Management Process
• Distinguish all customers according to a tested, qualitative approach and design strategies appropriate for all customers
• Channel assets, time and energy in the creation of key accounts efficiently
• Demonstrate expertise in managing key accounts
• Maintain a long-term mutually beneficial relationship between the customer and the organization
• Communicate effectively with customers

Who should attend?

• Account Managers
• Key Account Managers
• Relationship Managers
• Client Relationship Managers
• Key Account Support Team

Delivery Method: Lectures, discussions, syndicate work, case studies, role – play and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.

Venue: London

Fee: $9000.00

Duration: 2 weeks

Course Date: August 14th – 25th, 2023